Rani Dhaschainey embraces the word “fat” as a neutral descriptor and celebrates body positivity. As the co-founder of The Curve Cult, she pivoted to a digital-first model during the pandemic, using social media to promote her plus-size fashion label and advocate for body inclusivity. Her engaging Instagram and TikTok content has made her a leading voice in local plus-size fashion.

Empowering Plus-Size Women

Rani Dhaschainey Sandra, founder of The Curve Cult, started her plus-size fashion label in 2015 to address a lack of stylish options for larger women in Singapore. Her boutique, located in Far East Plaza, quickly became a favorite among plus-sized individuals seeking fashionable workwear, ethnic clothing, and lingerie in sizes up to 5XL. Rani’s mission extended beyond fashion, aiming to foster body positivity and self-confidence among her customers.

A Shift in Focus

By 2019, Rani faced burnout from the demands of running her business alone. Despite the success of The Curve Cult, she recognized that fashion alone could not fully combat fatphobia or promote self-acceptance among plus-sized women. The onset of the pandemic further strained her, leading her to reconsider her approach to advocacy.

From Fashion to Activism

Rani’s personal journey with body acceptance began in her tweens, marred by societal and familial criticism. This experience fueled her commitment to the body positivity movement, which she first encountered in the United States in 2012. Despite the movement’s growth, Rani noticed a persistent focus on body size as a measure of health and value, which she found troubling.

Redefining Body Positivity

In response, Rani pivoted her activism to address broader issues of fatphobia. She began organizing events such as virtual talks, intimate support circles, and health-focused classes. These initiatives aimed to challenge the narrow beauty standards and highlight various aspects of health beyond weight and diet.

Continued Advocacy and Growth

Though Rani still operates The Curve Cult, her efforts now center on fat acceptance, emphasizing respect, access, and rights for fat bodies. Her shift in focus aims to counter the pervasive ideal that thinner bodies are inherently superior, advocating instead for a more inclusive understanding of body health and acceptance. Rani’s work continues to inspire many, proving that advocacy and self-love can coexist with entrepreneurial success.

A Message of Empowerment

Rani remains dedicated to her cause, finding renewed energy in her expanded role. “Even if you don’t love your body, at least give it the space it deserves,” she advises. Her journey underscores the importance of supporting oneself and others, embracing every body’s worth and potential.