Early Life & Rise to Stardom

Robyn Rihanna Fenty, born on February 20, 1988, in Saint Michael, Barbados, began her journey as a singer but quickly became a global cultural icon. Her early music career skyrocketed with hits like Umbrella and Diamonds, but Rihanna’s influence extends far beyond music. Today, she is recognized as a fashion mogul and entrepreneur, shaping trends across beauty, fashion, and lifestyle.

Building the Fenty Empire

Fenty Beauty

In 2017, Rihanna launched Fenty Beauty, a makeup line celebrated for its inclusivity and innovation. With 50+ foundation shades, it set a new standard in the beauty industry, earning global recognition and commercial success.

Fenty Skin

Following Fenty Beauty, Rihanna introduced Fenty Skin, a skincare brand designed for all skin types and tones. The line emphasizes simplicity, sustainability, and accessible luxury.

Savage X Fenty

Founded in 2018, Savage X Fenty revolutionized lingerie fashion. Known for diverse sizing and body positivity, the brand hosts high-profile fashion shows featuring models of all shapes, sizes, and identities.

• 2025 Update: Rihanna stepped down from daily operations, appointing Hillary Super as CEO while retaining her role as executive chair.
• Savage X Fenty continues to innovate with bridal collections, seasonal campaigns, and celebrity collaborations, keeping Rihanna at the forefront of inclusive fashion.

Fenty (Luxury Fashion House)

Rihanna’s collaboration with LVMH launched the luxury brand Fenty, showcasing high-end ready-to-wear designs. Though the line was paused in 2021, it remains a landmark in fashion history as the first female-led LVMH brand.

Puma Collaborations

Rihanna’s partnership with Puma introduced streetwear and sneaker culture to new heights. Her iconic collections, including the Fenty Puma Creeper, remain popular among fans and collectors.

Recent Fashion Highlights

• CFDA Awards 2025: Rihanna made a striking return in a custom Alaïa ensemble, praised for its modern and timeless elegance.
• Valentine’s 2025 Campaign: The Savage X Fenty Valentine’s collection featured bold, romantic lingerie, emphasizing inclusivity and empowerment.
• Signature Script Collection: Rihanna highlighted versatile, skin-tone-friendly lingerie pieces in shades like Sweet Latte Nude and Island Breeze Blue.

Cultural Impact & Legacy

Rihanna is not just a celebrity; she is a trendsetter and entrepreneur whose brands champion inclusivity, diversity, and sustainability. Her influence bridges music, fashion, and business, making her one of the most powerful cultural icons of the 21st century.