Zhang Ruimin, the legendary Chinese business leader and former CEO of Haier Group, is widely credited with transforming a struggling refrigerator factory into one of the world’s most respected multinational appliance companies.

Early Life and Leadership Beginnings

Zhang Ruimin was born in 1949 in China, during a period of significant economic transition. Trained in management and engineering principles, he developed a strong belief in discipline, accountability, and customer-first thinking. These values later became central to his leadership approach.

The Turning Point: Reviving a Failing Factory

In 1984, Zhang Ruimin was appointed director of the Qingdao Refrigerator Factory, which was on the brink of collapse due to poor quality and inefficiency. In a now-famous moment, Zhang ordered workers to destroy defective refrigerators with sledgehammers, sending a powerful message about quality and responsibility.

As a result, this act became a defining symbol of Haier’s transformation.

Building Haier into a Global Brand

Under Zhang Ruimin’s leadership, the factory evolved into Haier Group, a global powerhouse:

• Expanded into over 160 countries
• Became a world leader in home appliances and smart home technology
• Entered major markets in Europe, the US, and Asia
• Acquired global brands to strengthen innovation and reach

Consequently, Haier emerged as one of the most respected Chinese multinational companies.

The RenDanHeYi Management Philosophy

Zhang Ruimin introduced the groundbreaking RenDanHeYi model, which focuses on:

• Empowering employees as entrepreneurs
• Eliminating traditional corporate hierarchies
• Directly linking employee value to customer needs
• Encouraging innovation through micro-enterprises

This model has been studied by Harvard Business School and adopted by global companies seeking agile transformation.

Global Recognition and Influence

Zhang Ruimin’s leadership has earned worldwide recognition:

• Featured in Harvard Business Review
• Listed among the world’s most influential business leaders
• Recognized for redefining modern corporate management
• Invited speaker at global economic and leadership forums

His ideas have influenced management practices far beyond China.

Legacy and Business Impact

Today, Zhang Ruimin is regarded as a pioneer of organizational innovation. His leadership proved that strong values, customer focus, and bold reform can turn even failing enterprises into global success stories. His legacy continues to guide Haier and inspire business leaders worldwide.