Roshni Mahtani Cheung is the Founder and Group CEO of Tickled Media, leading platforms like theAsianparent, Mama’s Choice, and Webtretho. With over 20 years of experience in media and tech, she has held leadership roles at top organizations and is a graduate of Harvard University and the London School of Economics. An active member of the startup community, Roshni co-founded the Female Founders Network and is an angel investor. She is also the Executive Producer of the documentary Untouchable: Children of God.

Early Life and Education

Roshni Mahtani Cheung is the Founder and Group CEO of The Parentinc, whose platform reaches over 25 million parents monthly. Starting with theAsianparent blog in 2009, she grew it into a thriving content platform and launched Mama’s Choice, a halal-certified mother and baby product line. In 2024, her company expanded into retail by acquiring Motherswork.

A strong advocate for female leadership, Roshni co-founded the Female Founders Network, now with over 2,000 members across Asia. She also produced Untouchable: Children of God, an award-winning documentary on child trafficking. Roshni holds degrees from Harvard, the London School of Economics, and the University of Upper Iowa

Roshni Mahtani Cheung : Career

•  Group CEO and founder of The Parentinc
• 20 years of experience in the Media and Technology industries.
• Executive Producer of the documentary Untouchable: Children of God.
• Co-founder of the Female Founders Network and angel investor

Success of Roshni Mahtani Cheung

Roshni Mahtani Cheung is the Founder and Group CEO of The Parentinc, which includes the prominent platforms theAsianparent, Mama’s Choice, and Webtretho, reaching 25 million parents each month. Her journey began in 2009 with theAsianparent, a blog she started while working as a writer and part-time babysitter in the U.S. The blog evolved into a major content and community platform, leading Roshni to expand into mother and baby products with Mama’s Choice and into retail with the acquisition of Motherswork.

Roshni co-founded the Female Founders Network in 2015 to support female entrepreneurs, now boasting over 2,000 members across Asia. She is also an angel investor and was the Executive Producer of the documentary Untouchable: Children of God, which won the 2014 Humanitarian Award at the Newport Beach Film Festival.

Beyond her entrepreneurial ventures, Roshni is involved in the start-up community and serves as a judge on Mediacorp’s “Big Spark.” She continues to innovate in digital content and technology, with a focus on providing personalized, relevant information to parents.

Roshni Mahtani Cheung : Acheivement and Recognitions

The Parentinc, a leading platform in the parent-tech industry, has announced its acquisition of Singapore-based luxury retailer Motherswork. This strategic move positions Motherswork on a fast track to an initial public offering (IPO), aiming to enhance The Parentinc’s comprehensive ecosystem of content, community, and commerce for parents in Southeast Asia.

The acquisition will leverage The Parentinc’s strong online presence to bolster its offline strategy, with plans to expand Motherswork’s physical stores into new markets, including Vietnam. There, Mama’s Choice will act as the exclusive distributor for Motherswork products.

This acquisition comes on the heels of notable IPOs in the mother and baby sector, such as First Cry and Mamaearth, valued at $1.2 billion and $3.75 billion, respectively. The Parentinc’s move signals its intent to rise as a major competitor in the region.

“While we have made significant strides in the online market, 70% of retail in Southeast Asia remains offline. We are eager to be among the successful few to bridge this gap and excited to extend our media solutions to all of Motherswork’s partners,” said Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc.

Founded in 1998, Motherswork has established itself as a prominent omnichannel retailer of luxury mother, baby, and kids’ products, with two stores in Singapore and ten in China, representing over 300 brands. The Parentinc, through its flagship brand TheAsianParent, has garnered millions of users across Southeast Asia with its website and app, alongside successful ventures like Mama’s Choice and Webtretho.