Visionary Leader in AI-Driven Digital Analytics

Prerna Pant is the Co-Founder and Chief Operating Officer at Radarr Technologies, formerly known as Circus Social, a Singapore-based company specializing in AI-powered social and digital data analytics. With Radarr, Prerna has revolutionized the way businesses in the Asia-Pacific region leverage real-time social media conversations and digital data. Radarr’s flagship platform, 20/Twenty, enables businesses, including Fortune 500 companies, to make data-driven decisions using advanced social listening, predictive analysis, and digital monitoring tools.

A Career Rooted in Digital Marketing Excellence

• Prerna Pant boasts over 14 years of experience in digital marketing.
• She has held leadership roles in both agency and in-house settings.
• Her expertise includes digital strategy, social media intelligence, 360 marketing, and data analytics.
• Her career spans various industries and regions, with a strong focus on Southeast Asia.
• Radarr Technologies, under her leadership, excels in tapping into local insights, understanding cultural nuances, and monitoring regional online behaviors.
• This unique capability has established Radarr as a standout player in the martech industry.

Entrepreneurial Journey and Radarr’s Global Growth

Prerna’s entrepreneurial journey began in 2013 when she co-founded Circus Social. As the company evolved, it rebranded to Radarr to reflect its expanded focus on AI-driven digital intelligence. In February 2024, Radarr was acquired by Genesys, a US-based software company. This acquisition has allowed Radarr to scale globally, providing deeper integration of its technology into Genesys’ omnichannel experience orchestration platform.

Educational Background and Global Perspective

Prerna holds a Bachelor’s in Business Management from King’s College London. Her international experience, having lived and worked in over five countries, has given her a global outlook on business and technology. Her ability to blend innovation with effective storytelling has established her as a key figure in the digital marketing and technology industries, constantly pushing the boundaries of what’s possible in digital intelligence.